The Content Hoarder

Nowadays, as so many companies and directors are looking towards online video sites as a fabulous place to circulate content to attract their viewers, it is necessary to distinguish the main benefits of utilising internet video advertising channels.

Here are a couple basic items you must understand previous to you beginning to post corporate videos on internet video sites.

Constantly endeavour to use promotional videos that presents meaningful content to your potential consumers - Various business people mistakenly presume you can basically add any variety of advertisement on a video portal, but nothing could be any further from reality. Each video ought to deliver some meaningful info to the target market, if not then at least topic of conversation.

Conduct some degree of market research on the video portals before uploading your very 1st video - It’s an outstanding suggestion to allocate some considerable time typing your market’s main keywords into the search engine on the site, in an attempt to learn what other professional videos are already on the Internet. Next make sure you have made a note of the profile names of the most important businesses in your market. Possibly down the line you can participate in a joint venture or have some kind of association with these organisations.

Understand that each video channel has a society built into it - Because of this you must respect the other members & it is advised that you add positive notes to your rivals’ videos. First & foremost you need to be a member of the society, providing opinion, ideas etc. And only then should you think of yourself as being a marketer and begin to promote your very own 1 & services.

Commit yourself to developing several promotional videos - You should have a clear strategy for creating and distributing quite a few videos. Or else, your company’s page on the video portals will give the sense of being blank if it only has one solitary video live. As a result, give time planning the manufacturing of a number of short format promotional videos, instead of one significantly lengthy video. Improve your organisations profits on the Internet with promotional video production from Vidify today.

Internet video marketing is one of the most efficient and fastest ways of marketing your business at this moment in time.

You may perhaps know how vital distributing your businesses Web video is. For a firm’s CEO, online video clips are a helpful instrument that can easily capture public attention & considerably enhance the overall number of visits to your organisations website. Short format professional videos are really effective in maintaining the target customers’ relatively short attention. What’s more, if codes are adopted and video sharing is supported, short format promotional videos can be a magnificent way to get one-way links and thus positively affect your web site’s position on Google.

If truth behold, Internet video clips have turned out to be a good media for business or self promotion. The following are a few tips to distributing your own videos.

Firstly, you can post your professional videos on your own company website; although this would need you to find your own video hosting arrangements. Ask your online hosting solutions merchant if video downloading or video streaming services are supported.

Video downloading is where your business viewers must download your short format video to their hard disk. They need to store the online video clip to their own personal computer before they can play it using their personal computers video player or a downloadable video player application. There are several video downloading service companies that cost not much. There’s also a progressive downloading mechanism where your web visitors can play the video commercials while downloading them.

Video sharing streaming on the other hand totally does away with the requirement to download the short format video commercials & allows immediate playback so it gives the most use to your web visitors. Obviously, getting a video hosting merchant that supports video streaming can cost you a pretty penny.

And finally, the more trendy way to circulate short format promotional videos is posting your sites to video distribution web sites which possess their very own video hosting platform. These websites cost you nothing to join & will even sometimes give you money post video material. What’s more, also have a huge audience base and reach; for instance, YouTube gets around sixteen million Internet visits each and every month. Maximise the full potential of the web with strategic internet video marketing from Vidify.

The sensible old Chinese motto has a critical suggestion; the tale expressed the reality that each & every person identifies with an event significantly more when it is observed. By the use of video production or videography it’s possible to record a string of events.

At the present time in loads of different business presentations, video recording is regularly utilised. By adopting video production services it’s achievable to make available the crucial information to several different possible clients to help tempt them. Online Video production currently is employed for several different tasks; however, numerous short format videos and brand related presentations are usually created in order to attain certain commercial objectives.

Audio video presentations are now in vogue & as a result are used in roughly any variety of business activity. Video production agencies initially work with a particular client or a company that are wanting to develop an online promotional video a presentation or a collection of video clips. The full occupation of video production is commonly carried out by a number of freelancers; although there are a number of good online video production agencies around at the moment.

The input of music composers, cameraman and script writers are also very typical when creating online video presentations. What’s more, marketing companies and PR companies have only recently become involved with many aspects of online video production & publishing. Utilise the full potential of Internet to your business with web video marketing solutions from Vidify.

One of my subscribers writes ‘I can’t hold my tongue any longer…not that that is fun or anything, I just had to tell you something! Just a tiny ‘lil thing. You have 2 spaces after each period. Unless you are typing on an “old fashioned” typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to criticize but I know you want to be professional and that stands out. It creates a visual break in the copy making it like a stutter in reading. This is a common mistake for those not “in the field”.’

I love that my subscribers are reading my copy carefully. My readers need this formatting tip to write their own copy. There’s lots of contradictory information on www.google.com if you ask the question of 1 space or 2 spaces at the end of a sentence. Even though it isn’t the subject of friendly mail, angry mail, or even ‘thought you oughta know’ mail, I am always open to tips from the graphic design side to help me improve my site.

Let’s talk about the evolution of writing copy. I learned in Journalism School to use 2 spaces at the end of a sentence because we were taught to write using a typewriter. We didn’t even think about the why, but adding that extra space at end of each sentence was simply for readability until the personal computer became a household word and changed all that.

It helps to understand the lost language of ‘typewriterese’, because the letter “W” takes up as much space as a “1″ on the original typewriter. Skinny letters take less space while wide letters take up more space so the extra space added after each sentence make it easier to see where one sentence stops and the next begins.

Just like the computer today, the space- efficient Linotype machine was a revolutionary machine used by newspapers and print shops. The operator filled each letter and space with a line o’ type cast in lead. Wedges were used for spaces, rectangles for letters. If the operator used 2 spaces or 2 wedges it gummed up the line o’ type, so only 1 space was used. Of course, the publishing industry embraced 1 space long before that and continues to follow that rule.

A copyeditor at The University of Chicago (Chicago Manual of Style) thinks, “In our efficient, modern world, there is not room for 2 spaces at the end of a sentence.”

Publishers want single spaces after periods. Most desktop publishers believe desktop publishing (electronic type-setting) should follow the commercial publishers rule, “One space at the end of a sentence.”

Two spaces can cause problems with line breaks in certain programs. Web pages use only one space between sentences. HTML is set up to only display one space no matter how many are typed. A browser, like Netscape Navigator or Internet Explorer, will only display one.

Should sentences be separated by 1 or 2 spaces? Yes.

ABOUT THE AUTHOR:

International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.

The most popular ebook formats used on the Internet are the
Portable Document Format, better known as PDF, and the
Hypertext Markup Language, better known as HTML.

Although both formats are highly popular, you must look at the
entire picture prior to making your decision, as there are pros
and cons associated with each format.

Portable Document Format (PDF)

Adobe® Portable Document Format (PDF) is a universal format
that will preserve all of your original formatting. Not only will it
maintain your specified layout, but it will also preserve your
fonts, images and links — regardless of what application was
used to create it. This will enable your ebook to look exactly
as you had intended.

PDF files are very compact in size and are actually smaller than
their original source files. They can be easily published and
distributed in a number of ways:

- In print
- Email attachments
- Internet download
- Web sites
- CD-ROM

Advantages:

- Anyone, anywhere can open your document regardless of
what browser they’re using or what operating system.

- PDF is the preferred format of most publishing sites.

- PDF always prints correctly with any printing device.

In addition to the above advantages, using the Adobe
Acrobat 5.0 software, documents can be viewed across
multiple media. For example, tagged PDF preserves a
document’s structure so that it can be viewed on Palm OS®
devices as well as on the web. Tagged PDF files also contain
information in regard to the content and structure, which
makes them accessible to visually impaired readers — with
the assistance of screen readers.

Disadvantages:

- A bit limiting on creativity.

- Software is rather expensive at $249.00.

- Users must have the free Acrobat Reader installed on their
computer.

Compilers:

Adobe Acrobat 5.0 (Highly Recommended)
http://www.adobe.com/products/acrobat/main.html

This powerful program provides Internet users with the ability
to create and distribute ebooks that are viewable by everyone,
regardless of what browser or operating system. Your
documents will be beautifully preserved in their original layout
and will appear exactly as you had intended. With the release
of Acrobat 5.0, users not only have increased document security,
but they also have the ability to create documents that can be
easily viewed by the visually impaired and on Palm OS® devices.
In addition, Acrobat compliments Microsoft Word, as it adds a
toolbar shortcut directly to the program. Simply open your
document in Microsoft Word, click on the Acrobat button, and
your Word document will be automatically converted into a PDF
document for distribution.

Cost: $249.00

Easy PDF (Recommended)
http://www.visagesoft.com/easypdf/

Easy PDF is an inexpensive alternative to the Adobe Acrobat
software. It will enable you to quickly and easily create
Adobe Portable Document Format (PDF) documents. It is a
true WYSIWYG editor with full drag and drop support. It
includes an image editor for optimizing your images, supports
hypertext and bookmarks and even includes a spell checker
and document security.

Cost: $30.00

Documents formatted in PDF, can not only be downloaded
via a link, but they can also be viewed directly from your
website, without being downloaded. They are very easily
distributed and will enable you to easily deliver your ebook.

About the Author

Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.
http://www.web-source.net/ebookstarter.htm

If you’re reading this, it’s because you’re interested in writing and because you’d probably like to try writing something a bit more ambitious than a shopping list or memo!

Despite what you might see in the movies, writers NEVER sit down with a pen and notepad and dash off a best seller! It just doesn’t work that way.

Writing requires planning and preparation.

Writing requires discipline.

PLANNING

Begin with a brief synopsis of what you intend to write. The synopsis should include:

* a beginning
* an end

* at least one scene

This way, you know where you’ll be starting and where you’re hoping to go. Including one scene in your synopsis helps you to focus on your characters and plot.

IDEAS

If you intend to write, you should carry a small notebook with you — everywhere you go. You just never know when you’re likely to:

• see an ideal setting for your book

• overhear a snippet of dialogue that sparks ideas for a scene

• witness an exchange between individuals that could become the pivotal scene in your book

• see an interesting face/hairstyle/expression that could be used

• read a notice/newspaper headline/piece of graffiti that could be worked into your plot

Inspiration is all around you.

NAMES

Make a note of surnames that you come across; carry a small, indexed book for this and enter names in alphabetical order for ease of reference later.

As you enter a name in your book, make a note of your ideas at the time (is this a good name for a villain, a hero, a background character etc) and note your reasons.

LOCATIONS

Keep a file of maps and tourist guides to locations that you can use in your book. Tourist guides give you details about climate, temperatures, places of interest, industries etc.

If you’re using real places in your book, they MUST be accurate; nothing will turn off readers more than obvious inaccuracies.

A basic example: if your story is set in Australia, the currency is dollars and cents, not pounds and pence.

Errors such as these indicate sloppiness and carelessness and detract from the impact of your work. The Internet has made it so easy to research these days — there’s no excuse.

If you’re using imaginary settings for your book, be consistent. Draw a map of your locations, pencil in distances, geographic features etc and then refer to this during your writing. That way you won’t have one scene where your heroine strolls between the church and her home in ten minutes and another where it takes the hero ten minutes to drive the same distance while being pursued by villains on motor cycles.

CHARACTERS

Write biographies for your main characters.

Even if you don’t use all the information in the book, it helps you to present your characters as rounded, when you have an idea about their family background, education, likes and dislikes etc.

Include:

• Age

• Appearance

• Occupation

• Income

• Education

• Marital state

• Recent relationships

• Children/siblings

• Likes and dislikes

• Favourite music

• Hobbies/pastimes

• Strengths and weaknesses

• Special characteristics (movement, speech, laugh etc)

• Favourite sayings

• Idiosyncrasies

HOW LONG IS A PIECE OF STRING?

How long should your book be?

Not as long as it takes to present the story! That could take forever.

The most popular fiction books are between 60,000 and 100,000 words and contain at least 20 chapters.

Every chapter should end with a hook — to entice the readers on to the next chapter, and the book should end with a note of finality. You don’t want your readers thinking that the last page is missing.

Visit http://www.write101.com for more help with your writing or subscribe to free, weekly Writing Tips at mailto:WritingTips-subscribe@yahoogroups.com

Jennifer Stewart is a professional writer who offers home study courses, copy writing, proof-reading and editing services for businesses and individuals from her site at http://www.write101.com

You can subscribe to free Writing Tips to improve your writing: mailto:WritingTips-subscribe@yahoogroups.com or read numerous articles on how to write well — for profit or pleasure.