The Content Hoarder

Originally, when Henry Kravis and George Roberts established Kohlberg, Kravis, Roberts & Co (KKR) in the mid seventies with the help of the First Chicago Corporation, the firm’s focus was in highly leveraged transactions. Pushing beyond, hoping to make the companies they take over more environmentally aware and more profitable in the same stride, KKR have established a unique proposal that has entirely changed the way business concerns and environmental agencies function. Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the non-profit Environmental Defense Fund (EDF) merged last year, hoping to make green business operation an accepted concept. Their corporate mission is to encourage companies in avoiding environmental threats e.g. toxic chemical use not to forget unrestrained water consumption. In order to attain this, they utilize a formula known as eco-efficiency which calls for concepts like reducing the waste of resources, reducing the intensity of materials, and improving fuel economy through vehicle fleet maintenance. Regardless of the fact that the project was a huge success, no-one realized how extensive the consequences truly were until Ken Mehlman, the head of the project and global public affairs, examined the figures for the first 12 months. Much to everyone’s surprise, Ken learned that eco-efficiency not only reduced ecological impact, but also increased the profitability of all their businesses as well. Almost all of the commercial organizations linked with KKR and Ken Mehlman nowadays practice eco-efficiency. If you look at the fact that this group of business concerns has a net worth of 86,000,000,000 USD, you can see what a massive accomplishment this is.

KKR with the EDF with the help of Ken Mehlman have also extended the initial project. For example, Kohlberg, Kravis, Roberts & Co got together with the EDF’s Climate Corps Program an enterprise that teaches MBA interns how to introduce cost effective, green practices.

KKR and Ken Mehlman have made the effort to create analytic tools and other related products which will be able to administer various resources. With this information available, businesses can analyze all of their everyday activities and identify where they can improve while simultaneously permitting staff to view how much they have advanced. Henry Kravis, the KKC, and the Environmental Defense Fund have made going green more attractive for business organizations in every sector. These innovations have made decreasing their environmental impact simpler for firms in every industry and illustrated that running a profitable business need not entail the hefty price of negatively impacting our planet.

Originally, when Henry Kravis and his partner George Roberts set up Kohlberg, Kravis, Roberts & Co (KKR) in the mid seventies with some support from the First Chicago Corporation, their specialty was in “bootstrap” buyouts. However, aiming to make the companies they purchase more ecologically friendly and more profitable in the same stride, they have set up a unique enterprise that has entirely changed the way businesses and environmental agencies work. Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the New York based Environmental Defense Fund (EDF) got together last year, with the goal of making green business practice an accepted concept. Their goals include encouraging their affiliated firms to fight against environmental threats such as toxic chemicals as well as lavish water consumption. In order to implement these goals, they utilize a method known as eco-efficiency, this makes use of down-to-earth techniques such as reducing the dispersion of toxic chemicals, optimizing data centers for efficiency, and increasing the durability of products. Although the program was an enormous success, managment just didn’t realize how fantastic the results were until Ken Mehlman, the head of the project and global public affairs, finished the review of the first year.

Only at that point did Ken notice that utilizing eco-efficiency wasn’t merely helping the local environment, but additionally it was helping to save business concerns a great deal of money, and so the program was almost an immediate success. Just about all of the business organizations affiliated to Kohlberg, Kravis, Roberts & Co and Ken Mehlman nowadays participate in the Green Portfolio Project. When you look at the fact that the portfolio has a net worth of virtually $100 billion dollars, you can see what an enormous accomplishment this really was. KKR with the EDF in association with Ken Mehlman are expanding the initial project. The Climate Corps Program set up by the EDF is one of these ventures, it raises awareness of ecologically friendly principles to interns studying for an MBA. In recent months, Ken Mehlman has been in close collaboration with Kohlberg, Kravis, Roberts & Co to create a package of metrics which companies can utilize to measure and oversee resources. These tools allow a company to measure their progress and identify any problem areas.

Today’s business community has been transformed permanently by the ground-breaking efforts of these people. So, in conclusion, the work of these organizations has made environmentally friendly business practice not only viable, but commercially desirable, and their revolutionary ideas are setting a new standard in today’s community.

So often in the US we see foreign comments about us which are clearly so jaded they do not warrant any sort of response. Often these comments come from anti-Globalists or Anti-American groups and they use our negative news against us. In fact they recite the worst of it and embellish it and then trash the USA in online Blogs. Well here is one right back at them;

President Bush and his administration along with the US Military has prevented WW III by going into Iraq. Now unfortunately we see we have another issue in Iran, which must be dealt with for the future of mankind. So we must rise to that occasion.

You anti-everything bloggers are stating poll numbers which sway like the wind based on mass media content information overload of the human mind in the living rooms of America. TV is not reality, well I know that is an obvious statement, but really in the over all scheme of things, it is not even close.

You bloggers are so anti-American, anti-globilist, anti-World Bank, Anti-Western World. You are pro-Terrorist nation state sponsor, pro-nuclear detonation in Israel, pro-insurgency in Iraq killing US Troops, pro-Iranian fanatic fundamentalism. And you are trying to convince a “Blue Blood American” that the United States of America is to blame for the World’s ills?

Give me a break, have you taken a look lately at the corruption of the vocal political opponents of the United States, Western Democracy and liberty and freedom for all peoples? Bringing the World together in a common cause, why are you supporting those who oppose this and continue to carrying on in their acts of terror and violence? Take that you anti-USA blogging scoundrels from hell!

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion lists allow you to include your signature file with your post - a few lines with your name, site address and maybe a very brief description). Whilst this is a valid tip, I don’t believe that the real reason for why you should do this has been investigated far enough previously.

Firstly, if you post an ad for your site on a discussion list, your are spamming and will create a bit of a fiasco. This does not make good business sense. So, the way to do it is to look for people asking questions and answer them. The issue here is your reasons for doing this. If your reason is purely to drive traffic to your site, you probably won’t be terribly successful and, sometimes, people will work out what you are up to. Therefore, your goal should be to be seen as an expert in your field, not to get traffic to your site.

Even if you don’t include a signature with your posts, you can still make a name for yourself and, in the long term, this will prove to be a far more profitable approach. I have visited many discussion lists in my time and it is easy to see the people that have gained respect. From a business point of view, they are the ones who will benefit from this approach, not the people who post simple answers to try to get an immediate effect.

Your goal must always be to achieve success in your online venture and your personal credibility will play a major role in this. So, when looking at marketing on messageboards and in E-mail discussion lists, establishing your credentials as an expert in your field must be your number one priority, not short term traffic generation methods.

About The Author

Sean Burns is the author of the WebmastersReference.com Newsletter - http://www.webmastersreference.com/newsletter. More than five years of experience in site design, marketing, income generation, search engine optimisation and more is passed on to subscribers - hype free. Sign up today to get real information of real value to webmasters.

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Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum’s archives can be a great way to get a basic knowledge about a topic, and it can also give you pointers about the changes in trends and opinions through time.

It is always very important to read the terms and conditions of each particular forum for a basic guideline as to what is acceptable. It`s also a good idea to read archived posts in order to see the guidelines in action. If you don`t, you could end up doing something wrong, like spamming the forum, and that could seriously hurt both your name and your business.

Taking an active part in forums can help you gain recognition in topics you show some knowledge of, and may even result in some great business leads and contacts. Read through posts, and answer any questions you are able to in a polite, friendly and helpful manner. It`s a brilliant way to get your name and services known, but you have to be aware that different forums have different rules in regards to self-promotion.

Some won`t allow any hint of self-promotion, some are specifically aimed at self-promotion, and a lot of them fall somewhere in between, allowing either signature files or URL’s to an off-the-page member profile. The in-between ones are the best ones to use for marketing yourself, especially as the ones aimed at promoting usually end up more like “spam boards” than anything else.

See if you can choose forums that allow a sig file, which is basically a short block of text about you and/or your services which can be automatically attached to the end of every post you make. No matter what you do, never EVER post a reply to a ‘legitimate’ topic with nothing but spam in the body of your post. This will annoy forum members who are seeking valid answers, and kill your credibility as an online marketer almost instantly.

“Netiquette” is a must-have if you`re planning to use forums. What is netiquette, you ask? Basically the same as offline etiquette. It is essential to have a good understanding of acceptable ways to communicate with other forum members. That`s why it`s so important to do a LOT of reading in the forums before you start posting messages yourself.

This is where good moderators come into play. They check the forums for inappropriate posts and spam, they keep the boards clean, and make sure everybody plays by the rules. Forums without moderators tend to turn into ghost-towns, with nothing but spam bots visiting them. A nice clean board needs good moderators to keep it that way.

In the worst-case scenario, if you break the rules in a forum, by maybe spamming, or using inappropriate language or behaviour, either the administrators or moderators may well end up banning you from that particular forum. If that happens, they will most likely delete each and every post you`ve made, whether it`s good or bad.

Happy Visiting and Posting.

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Stephen Schwarzman’s story is one of altruism and a willingness to put in the time. In 2008 Stephen was listed as the 53rd most well-off in the US by Forbes Magazine, but it’s his exceptional accomplishments in the world of business not to mention his donations to society which set this businessman apart. Stephen’s life has inspired numerous individuals worldwide and he has made good use of his money to improve the circumstances of numerous individuals as well.

In 1985 Stephen and his business partner founded their very first company offering financial advice. Nowadays, it has set the standard in M & A; but note that Stephen didn’t always head his own company.

Stephen spent his childhood in the state of Pennslyvania. When he graduated from high school he went on to study further at the well-known Yale University and was awarded his bachelor’s degree in 1969. After that, he decided to advance his business education at the highly esteemed Harvard Business School, graduating in 1972. Next he would join the investment team at the leading investment bank Lehman Brothers. He was given the job title of managing director at the unusually early age of only 31.

Stephen doesn’t just give his time and money to a variety of charitable organizations, but he has also served as a non-faculty professor at Yale. He is the Chairman of the Board of Trustees of the John F. Kennedy Center for the Performing Arts in New York, New York. Furthermore, he proudly announced on March 11, 2008 that he was bequeathing $100 million to the New York Public Library to help them build new premises. They also named their new extension after him. As you’d anticipate Stephen A. Schwarzman has become part of the United States’ elite - Times Magazine recently named Stephen A. Schwarzman as one of the one hundred most influential individuals on the planet. His meteoric rise in the financial world is nothing short of stunning, and coupled with his readiness to give back to the community through his unstinting donations to the arts and education programs encourages those who would like to emulate him. So the United States awaits Stephen’s next move. Stephen Schwarzman is no doubt an interesting businessman who has made his mark on the USA and its business community.

In order to market effectively and be awesome at social media, you need to know where your customers are hanging out and what they are interseted in. You wouldn’t advertise your retirement planning service on Facebook, would you? If people are already gathering in one specific place, say Twitter or LinkedIn, wouldn’t it be smart to market in the space they occupy.

Setting up social media profiles is easy. In most cases, you just offer up your name and email address. Establishing a rock solid presence in social media is the hard part. You’ll have to invest some time into learning the best practices. But did you know that you can actually put ads and classifieds in lots of the social networks?

After you figure out which social networks to attack and set everything up in your profiles, you’re going to want to start moving people onto your ‘leads lists.’

This might sound easy to do, but it’s the most tricky. The last thing you want is to sound spammy or post all kinds of self-promotional links. That’s the easiest way of getting unfollowed and unfriended.

One ratio I like to use is 7-to-1. That’s seven messages or links per every one self promotional link. I’ve tested many variations and versions and 7-to-1 seems to work well.

Now, with your new leads in your sales funnel, sell to them as you normally do! In time, your new social leads will start to convert into clients. Remember though, social media followers are a bit more finicky than real leads. Expect your conversion rates to drop a little.

These days, hands on philanthropism is positively as necessary as ever. You’ll probably have heard of Mr. Naveen Jain the CEO and co-founder of Intelius, Inc. the acclaimed information commerce market leader. Well beyond making the Forbes 400 Richest in America list 2000, this enterprising entrepreneur has gained diverse coveted awards, foremost the WSA Industry Achievement Award, the Albert Einstein Technology Medal, and the Ernst & Young Entrepreneur of the Year Award. Yet things definitely develop further from there. For Mr. Jain and his kin are likewise as avid about philanthropy and will attempt to give assistance to needy people whenever they are able to.

There’s no reasonable doubt about the fact that young generation are truly the world’s number one resource and the single guarantee of our future. They are also a main motivation for this entrepreneur and he takes advantage of any occasion he comes across to assist them. This of course, is the main reason why he is always meticulously taking advantage of every opening available to him to lend a helping hand if it is at all feasible. In consequence, Naveen Jain, his family and the staff at Intelius, Inc. are giving plenty of time to charities such as the Overlake Service League, United Way, and the Vedic Cultural Center. Expectably, they will assign ample pecuniary support, but even more importantly, they commit their time and effort to the most needy and susceptible children. He also donates to the Children’s Hospital in an attempt to restore children’s health, as well.

With Naveen Jain being a graduate of the Indian Institute of Technology and XLRI Jamshedpur, it’s hardly surprising that education also constitutes a critical focus in his benevolent activities. This encompasses causes and charitable foundations that are local, state, and nationwide. Consequently, Intelius and its CEO are involved in helping charitable entities and foundations such as the Children’s Hospital, Child Rights and You (CRY) and the University Preparatory Academy.

Getting foodstuffs to the underdogs of the planet is another crucial aim to Jain and those around him and to him, it makes not a jot of difference. Although he is cognizant that the mission of getting food for all the planet’s hungry is an eminently colossal one, he also understands that the impossible can factually turn out to be realizable if everybody toils together. If this CEO obtains his objectives, there will be a decisive conclusion to impoverishment and starvation everywhere in the future. One may easily be pardoned for believing that functioning as the leader of a highly thriving market leading company in addition to being a devoted spouse and parent would leave him with little free time for charitable works. Nonetheless Naveen Jain makes certain that every one of his beneficent enterprises will gets to enjoy as much aid as he can plausibly donate. This doggedly energetic entrepreneur is definitely much more than just any ordinary business trailblazer. He is, even more importantly, a very unique person and a real community activist.

One of my clients shared a story with me from his networking group, a chapter of BNI. Ivan Misner, the creator of BNI talks about what he calls “contact spheres”.

Here’s how it works: A group of related business owners work together to get referrals for each other. Here are some of Misner’s examples of contact spheres:

*Business services: printers, graphic artists, specialty advertising agents and marketing consultants.

*Real estate services: residential and commercial agents, escrow companies, title companies and mortgage brokers.

*Contractors: painters, carpenters, plumbers, landscapers, electricians and interior designers.

*Healthcare: chiropractors, physical therapists, acupuncturists and nutritionists.

*Weddings: the caterer, the florist, the photographer and the travel agent.

The story my client told me was about the last group which has been dubbed “The Wedding Mafia”. When one gets new wedding business, the whole group gets new wedding business. It makes it very difficult for anyone else to get referrals. It’s a tremendous business builder. I have a client in real estate who does this very well also. It’s one of the most powerful business building tools ever.

So, my client and I were joking around about me developing a “Small Business Mafia”a small business consultant, an insurance agent, a financial planner, a printing company, an office supply company, a tax preparer, etc. The more we joked about it, the more powerful an idea I realized it was. And since I do business both locally and nationally, I could form numerous branches of my Small Business Mafia and then (insert evil laughter) I could CONQUER THE WORLD!!!

Whooooaaaaa! Hold on. The key to success of any referral group like this is finding good people. The business owners you work with have to be people you feel completely comfortable in referring your valued clients to. Otherwise, your name and reputation will get dragged into the ditch. Once you’ve found people you love to refer, be sure they’re very familiar with your business and the types of clients you’re looking for. Give the group as much or as little structure as needed to ensure that referrals are flowing both ways. Then, go out and conquer as much of the world as you want.

Caroline Jordan, MBA helps self employed professionals build satisfying businesses, enhance their reputations, improve cash flow, and develop additional sources of revenue. For more tips and strategies visit http://www.TheJordanResult.com