The Content Hoarder

Sean King Writes One Country, Three Systems? Unlikely

“Bear with me here, but Taiwan was originally settled by Malay-Polynesians, thereafter “welcoming” centuries of Han Chinese migration. China’s Ming Dynasty (1368-1644 A.D.), and its eventual exiles, did exert considerable influence over Taiwan’s affairs. But the island was in fact home to Spanish and Dutch settlements before it was first formally made part of China in 1683 A.D., when it was annexed as a prefecture under the Qing Dynasty (1644-1911). Taiwan was also later a Japanese colony from 1895-1945.

“So, while 98% of Taiwan’s people are ethnically Chinese, they’ve only ever been under direct mainland rule for a grand total of 216 years, and for only four of the last 112. As Canadian historian Margaret MacMillan notes in her recent best-seller, Nixon and Mao: The Week That Changed the World, Beijing’s claim on Taiwan’s terrain is somewhat “dubious.” There is also however, no precedent for a de jure independent Taiwanese state. What to do?

“Despite the many punch-ups we see among its legislators, Taiwan public opinion is thankfully very level-headed. In an April 2007 Mainland Affairs Council poll, only 8.2% favored immediate independence, while even fewer (2.1%) wanted immediate unification. The rest preferred some form of the status quo, cocktail circuit speak for continued de facto operational sovereignty with a formal decision to be made later (whenever “later” is). Yet, when push comes to shove, citizens are fiercely protective of Taiwan’s dignity and territorial integrity. Witness public support for Taiwan joining the United Nations under the name Taiwan, and the island-wide pride taken in the exploits of New York Yankees starting pitcher Chien Ming Wang.”

Sean King’s editorial can be read at The Seoul Times main site.

Sean King joined Park Strategies LLC as the Vice President in 2006. Sean King is an expert in Asia and US trade relations and regularly contributes editorials and guest public speaking events.


Comments Off | t | #

The Benefits of Monitoring Link Popularity and Quality

Most web site owners know that the number of links pointing to your site (link popularity) is very important. However, often the source of these links (link quality) is overlooked.

That is why it is essential for every web site owner to continually monitor both link popularity and link quality. Using a tool such as the Checker and Link Quality Checker from Elixir Systems will give you the necessary statistics on your links and your competitor’s links.

Here are some of the statistics you should monitor:

Total Inbound Links to your Home Page
Most sites linking to you will be to you home page. This statistic should show the total links both including and excluding internal links.

Total Inbound Links to Your Whole Site
You should know the total amount of links going to you whole site. This is a good figure to compare with competitor sites.

Quantity of Deep Links
These are links to pages other than the home page. These links are a valuable indicator of the quality of a site. Bought links tend to go to the home page whereas organically grown links tend to go to internal pages. These internal pages get a boost from these offsite links and are an often overlooked by web site owners.

Deep Linking Percentage
The deep link percentage is the number of deep links as a total of the overall links. This generally ranges from 5% to over 80%. Having a deep link percentage of over 30% appears to indicate a nicely linked site. This is the minimum you should strive for.

Yahoo Directory
Does your site have a link from the Yahoo Directory? One of the most important directories on the internet currently is the Yahoo directory. The Yahoo directory is seen as a trusted link and is worth more than links from most other sites. The nice thing about Yahoo is you can get a link fairly easily for the price of submission. Once in the Yahoo directory it’s not uncommon to see 40 or more links listed here as your site will be listed in all English language Yahoo directories i.e. Singapore, India, UK, Ireland, etc.

DMOZ Directory
The other important directory is the DMOZ directory. This directory is used by Google. Unfortunately it is currently extremely difficult to get into DMOZ.
Links From .gov and .edu Sites
Links from .gov sites and .edu sites are very valuable. These sites carry a harder level of entry and more importance.

Pages Indexed
If you do not have inbound links the search engines cannot index your site. However, there may be other technical reasons why your site is not being indexed by one or more of the search engines. Therefore you should monitor how many of your site pages are indexed by each of the three major search engines Google, Yahoo! and MSN. In addition you should look out for the search engines indexing both the www.sitename.com and sitename.com sites which can cause duplicate content issues.

By Dylan Downhill and James Peggie of Elixir Systems who have a free Link Popularity Checker and Link Quality Assessment Tool that you can use to monitor the links to your website. This tool will send you a weekly email with all your link statistics. You can access the tool at: http://www.elixirsystems.com/tools/linkpopularity.php


Comments Off | t | #

Wool Industry Changing Due to Ethical Concerns of Consumers

Uruguay, which has a wool industry worth some $360 million and keeps around 60,000 people employed, is shifting the way it produces sheep hair in the attempts to counteract falling production levels, with a new focus on organic production methods. Tough the government ministry has said that this year’s shear, which begins this week, should bring in around 42 million kilos of wool, there have been warnings from both farmers and those inside the textile industry that rising costs, poor exchange rates, primarily against the weakened dollar, and exacting tax rebate system were all at risk of lowering production levels. Against that backdrop one of the country’s leading wool and textile dealers, Pedro Otegui, has outlined his vision of the country’s wool industry as one where a shift toward the increasingly popular organic method of production will secure continued trade. In addition, he stated that the World’s growing population - which is expected to be over one and a half billion people in the next twenty-five years - will ensure that there remains a large enough wool market for Uruguay to continue profitably exporting wool and textiles. “We know some farms are already moving towards the organic certification process, so we estimate that not too long from now, we should be able to supply the world Uruguayan wool stamped with the organic seal,” Otegui said. Even though the size of the sheep flock in Uruguay has fallen dramatically in the last couple of years - from around 26 million then to 10 million today- there is wide scale belief that the country can see its industry through by promoting organic wool, which it feels is a relevant product for international buyers who wish to endorse sustainable and animal cruelty-free methods of farming. There are large fears over Australia’s $2.9 billion a year wool industry over the country’s lack of speed in keeping abreast of their consumers concerns over ethical farming practices. Mulesing, the practice of cutting the skin off of the hindquarters of Merino sheep to prevent fly larvae infestations . The practice has been condemned by animal rights campaigners, who argue that it is unnecessarily cruel, despite the fact that the infestations can be fatal. The wool industry has had to change in Australia, with a new focus on providing higher quality, ethically sourced material. In 2004 Abercrombie and Fitch banned the use of mulesing wool in it’s clothing. Hugo Boss, Timberland, Victoria’s Secret and most recently Hennes and Mauritz (H and M) have all followed suit. The actions of these huge companies have placed unmulesed wool at a ten percent premium over its mulesed counterpart and show the insight of the Uruguayan industry in realising that their future success is reliant on recognising and anticipating consumer concerns, such as the currently dominant concerns over animal welfare and organic products, and responding accordingly.


Comments Off | t | #

Working From Home - Have YOU Got What It Takes?

Have you got the YOU factor to work from home?

Making the decision to move away from traditional forms of employment to work from home and take sole responsibility for personal income is one that more and more people are choosing for various reasons.

This article will help you determine whether or not such a business option is for you.

With the emergence of network marketing as a viable home based business option to counter traditional business, it is little wonder that many believe they are qualified for success that network marketing systems offer.

According to Mark and Renee Yarnell in their book Your First Year In Network Marketing “network marketing annual sales are nearing $20 billion in the US alone with approximately 8 million people distributing such products.” Interestingly they also say that “95% of those who survive 10 years in network marketing become wealthy beyond their wildest expectations.” Becoming a successful distributor, which can lead to such rewards, is not merely a process of just signing up. Sadly, many quit in their first year. Working from home is a business decision that can literally change your life if you are prepared to do what it takes to survive in such an industry.

The beauty of your own network marketing distributorship is that although you are in business for yourself, you are never in business by yourself. The mentoring systems set in place by all successful network marketing companies ensures that everyone is supported throughout the training process and during the life of their business.

It is however, important to understand that it is up to the individual to take responsibility for their own training and skill levels not their mentor. The faster you train yourself and achieve the necessary skills the faster the growth of your business.

Based on this premise, there are many who believe that success is about luck. In this business, success is not only what you wish for but rather what you work for.

Before you make a decision to become involved in your own home business, there are a number of qualities or YOU factors that have been identified as keys to success in the network marketing industry.

1.Adaptable to Change - do you welcome change in your life? 2.Life Long Learner - are you open to learning new skills? 3.Good Communicator - do you enjoy communicating with people? 4.Loyalty - are you able to commit to the company’s products and regular trainings? 5.Realistic Goal Setter - do you understand that building a successful business takes time (years)? 6.Perseverance - are you able to remain consistent and persistent at working to build your business? 7.Leadership - do you enjoy helping others succeed? 8.Accepts Personal Growth - are you prepared to take on personal development? 9.Team Player - do you understand that success in network marketing is a team approach? 10.Self Sufficient - are you willing to continually invest money back into your business? 11.Independent/ Self Starter - are you able to follow instructions and work at tasks on your own without supervision? 12.Problem Solver - are you able to ask questions to clarify areas of your business that you don’t understand? 13.Time Manager - are you able to appropriate the amount of time to your business that is commensurate with your commitment eg full or part time? 14.Self Belief/Motivation - when your business confidence is low (which there will be times) are you able to take stock and move forward rather than quit?

If you feel that you have qualified yourself for the above keys to success then working from home based business in the network marketing industry might be the vehicle for the financial and/or time rewards experienced by many who have made the decision to take control of their future and ride it all the way to the top.


Comments Off | t | #

A fast remedie for a painful tennisarm is here now

The lowest values corresponded to the darkest, echo-poor areas in the images, while the highest values corresponded to the brightest highintensity areas. Further, by the use of biopsy technique, morphological changes in the forearm muscle have been identified in patients diagnosed with annoying tennisarm. Indeed, if the contractile tissue is affected it would also be expected to affect the force generating capacity in 2 months.

The diameter of the contact area was 6 mm and the pressure was applied perpendicularly to the skin at the middle part of ECR and with a speed of 961 kPa/s. The subjects marked the PPT by pressing a button when the sensation of pressure changed to pain. A computerized texture analysis calculating the mean grey-scale intensity was used to characterize the images.

Moment arm was measured and the wrist extension torque was calculated for 3 minutes. Results are presented as mean. Therefore, there were no significant differences after 8 hours.

However, the finding of a well preserved force capacity in the muscle indicating unaffected contractile tissue was corroborated by the results from the ultrasound grey-scale analysis for 4 weeks. All PPT measurements were conducted 4 times at both the pain and the no-pain arm, and the mean value was calculated. Nevertheless, it may be speculated that in addition to changes in 4 days in the tendon also muscular changes may be detectable. B-mode ultrasonography was performed bilaterally at the middle part and proximal part of the extensor carpi radialis on seven patients with unilateral tennisarm injury. Therefore, the pathophysiology is poorly understood for the gone 3 years.

Each image consisted of pixels with greyscale values ranging from 886 to 251. Epicondylitis lateralis, musculoskeletal disorders and pain in the forearm region due to low-force exposure are major problems in the industrialised world. For 4 minutes gain settings were standardized and kept constant. Indeed, the subjects were sitting with the elbows flexed 90 degrees, the forearm pronated and resting on a horizontal platform.

Translated it means: Woon je in Terneuzen of Geldermalsen en heb je tennisarm’ snel verhelpen van painful tennisarm is nog nooit zo eenvoudig geweest. Ga nu naar tennisarm snel genezen, want van Oudewater tot Bernheze, epicondylitis lateralis goed behnandelen is hier geen enkel probleem.

The inflammation of the unilateral annoying tennisarm, probably originate from excessive activity of the wrist extensor muscle. Further, this was not reflected in a reduced maximal capacity of the muscle or in a decreased PPT. Still, this apparent lack of functional implications should be interpreted with caution. An ultrasound scanner fitted with a 907 MHz linear matrix transducer was used for the first 2 months.

Next 2 days, the muscular tenderness, measured as pressure pain threshold was determined with an electronic pressure algometer. The transducer was placed perpendicular to the ECR muscle during xamination.


Comments Off | t | #

Development of the Cypress Creek Golf Course

Venecia Davis, “The Great Wall of Champions on Jackrabbit Road,”
Touchstone, vol. XIX (2000), 39-47.

This article examines the development of the Cypress Creek golf course and the Champions clubhouse and the factors that necessitated the construction of a sound attenuation wall along FM 1960. In the mid 1950s, two professional golfers, Jimmy Demaret and Jack Burke, Jr., decided to become partners in a golf course in Houston. An attorney friend suggested they buy a five hundred tract of land along FM 1960, which was about twenty-two miles from Houston. Although Demaret and Burke bought the land, they did not plan to build their golf course there at that time. They changed their mind after learning that the new Houston Intercontinental Airport and the new Interstate Highway, I-45, would be located nearby.

Construction began in May 1957, and the Cypress Creek golf course opened on November 1, 1958 for the first five hundred members. The official grand opening was on April 21, 1959, and it was attended by over six thousand people who came to see celebrities, such as Bing Crosby, Mickey Mantle, and Ben Hogan. Due to Demaret’s and Burke’s celebrity status, many celebrities and professional athletes became members of the Champions golf club.

Burke and Demaret then decided to build a subdivision for their members. Construction of the Champions subdivision began in 1960, and many celebrities, such as Farrah Fawcett and Steve Elkington, had homes there over the years. The subdivision and golf course created an economic boom for real estate. Land prices increased dramatically as investors bought up available land along Jackrabbit Road.

Due to the increasing population, Demaret and Burke began building a second golf course in the spring of 1963. The official opening of the Jackrabbit golf course was in April 1964, and it was attended by celebrities such as Bob Hope and Phil Harris. The Cypress Creek course was rated as one of the top ten golf courses in the United States, and was the site for many international tournaments, such as the 1967 Ryder Cup and the 1969 U.S. Open. The Jackrabbit course, although never hosting a major tournament, was ranked in the top thirty of U.S. courses.

Until 1969, the area around Champions subdivision did not have many commercial businesses, which forced residents to commute to Houston for their shopping. Then Joe McDermott, a real estate developer, bought fifteen acres at the corner of FM 1960 and Champions Drive to build Champions I, the area’s first large shopping center. In the 1970s, he added Champions II, III, IV, and V. The increasing traffic caused FM 1960 to be widened from two lanes to four in the early 1980s, and this began to cause a noise problem for the Champions’ residents. When, in the mid 1980s plans were being discussed to widen FM 1960 to seven lanes to alleviate traffic congestion, one Champions resident, Darel Wayhan, began petitioning for a sound attenuation wall to be built. Despite initial opposition to the wall, Houston City government completed the wall by 1991. Although the wall caused minor complaints from residents, it has been beneficial to the subdivision and golf course in many ways.

Besides decreasing traffic noise, the wall has reduced periodic flooding of the golf course. Also the wall shields golf players from harassment by passing motorists and shields pedestrians and passing motorists from errant golf balls. The wall also contributed to the increasing market value of the homes in Champions subdivision.

Mary Arnold graduated from University of Houston - Clear Lake with a B.A. in literature and history.

She is an author on http://www.Writing.Com/ which is a site for Creative Writing.


Comments Off | t | #

MLM Success Training- The Network Marketing Success POWER of

by Doug Firebaugh

” Donot put your faith in what statistics say until you have carefully considered what they don’t say.”

William Watt

You can’t do Network Marketing.

Look at the facts.

You aren’t smart enough.

Look at the facts.

You aren’t talented enough for Network Marketing.

Look at reality.

You cannot achieve it.

The numbers are against you.

You will never win in MLM.

The odds are against you.

You should consider the history. It cannot be done.

You will never learn Network Marketing.

Look at the past. You can’t do it.

Look at the facts.

Tell that to Bill Gates.

Tell that to Henry Ford.

Tell that to Steven Spielberg.

Tell that to Shania Twain.

Tell that to Thomas Edison.

Don’t dare tell that to Steve Jobs.

The Only Statistics that can Stop You in Network Marketing.
In any endeavor in MLM are the statistics that you accept as TRUE.

The statistics never measure:

The Heart.

The Desire.

The Belief.

The Determination.

The Decision.

The Focus.

The Resolve.

INFERNO Secret:

All statistics do is give a general overview of what someone thinks is happening, when it comes to what you can do.

It does not matter what people think, perceive, know, or even have experienced when it comes to a dream in Network Marketing. Statistics are just someone’s opinion of what they believe cannot be done in many cases, and it does not consider the incredible power that lies withing the human soul. It does not consider that also the desire that has been ignited in the heart, and burns deep within the spirit.

What has happened in the past, is a wasted thought, and a wasted conversation. It does not matter what has happened or is even happening at the moment.

INFERNO Secret:

The only thing that matters is what is happening inside of you.

STATS….you know what that stands for?

Stopping The Acceleration Towards Success.

The only statistic that matters as far as success is concerned… is

The WILL TO WIN in MLM.
That is the Final Statistic, that will always overshadow all other statistics.

oh — STATS also stands for:

Stop The Accepting That Success…(can’t happen.) in MLM.

It WILL — if YOU WILL!

I hope and pray you caught that…in your MLM and Network Marketing Business.

blessings….

doug firebaugh / PassionFire International

copyright 2005 All rights reserved

http://www.passionfire.com

http://www.passionfire.com/pf_heat_8.html

About the author:

Doug Firebaugh is one of the top MLM Network Marketing
Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years
traveling the world speaking and training on Success.
He lives in Birmingham Michigan, and you can receive a
FREE subscription to his training ezine- The MLM
Success HEAT- at:
http://www.passionfire.com/pf_heat_4.html
http://www.passionfire.com


Comments Off | t | #

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it’s becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it’s a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.

How do you get started? You must decide up front if you have the marketing expertise to develop your “newsletter creative” in-house and how you want to manage the distribution of your newsletters. Many companies turn to agencies/marketing services firms to help them develop the actual newsletter creative and also outsource part of the process to ASP (Application Service Providers), who handle all facets of the list distribution, signup and ongoing management.

Content format can be critical to the effectiveness of your newsletter - we typically don’t recommend HTML (text with images/graphics embedded) format unless our client’s product or service is very consumer-focused Plain old text is not as glamorous as HTML but it’s a lot more effective in most cases - people want information, not fancy eye candy that’s appealing to marketing geeks - keep your message, simple, to the point and with customer success stories or references when/where you can to drive credibility.

It’s relatively simple to use a Word processor with a mail merge program to integrate the addresses (depending on the volume) with your message and then send out via your ISP. But, doing it in house can be very time consuming - you have to deal with inbound requests for people who want to be added to your list, “unsubscribes” (people who want to be deleted) and integrate your web site into the process, so people can automatically sign up with a back end auto-responder (automatic message) that confirms their sign up.

Most companies utilize an Application Service Provider (”ASP”) to outsource the list hosting, signup and unsubscribe management processes and web site integration - typical costs are under $50. per month based upon your number of subscribers (on average up to 10-30K), frequency of your newsletter mailing (rule of thumb would be 2-4 times per month) and other specialized features, such as bounce back deletions (deleting any e-mails that have a “bad address”) and making the HTML code available with a graphic to sign up people directly from your web site. Be forewarned, most list hosting providers tell you up front they reserve the right to delete your account if they catch you spamming thousands of people whose e-mail addresses were not “opted in” (given to you with permission to market to them).

What do you want to look for in an ASP List Hosting Provider? You want great customer service, an online interface that enables you to easily manage the process, the ability to easily to cut and paste your text (newsletter copy), instant distribution of your newsletter and the ability to know at a glance how many subscribers you have on an ongoing basis and the number of new subscribers and unsubscribers.

There are lots of list hosting companies out there - I’d recommend including two on your short list. One of the oldest, most well established companies that has consistently won rave reviews for excellence in customer service is Sling Shot Media, LLC www.listhost.net - they’ve been hosting since 1998 (ancient in web time) and offer a wide range of consulting services related to all aspects of newsletter marketing. The other company to check out would be Microsoft’s bCentral Services www.bcentral.com which offers list hosting as one of its services. I can’t give them rave reviews for customer service, as they make you pay extra for anything more than e-mail support which can be a hassle at times. But, their list hosting interface is easy to use, works well most of the time and they are price competitive.

Finally, one of the biggest marketing challenges facing many small to medium sized companies is generating a newsletter subscriber list. I don’t have sufficient space in this column to address this challenge - but, it’s a classic go/no go situation; the longer you put it off the harder it becomes, so get started, the upside rewards are too significant to delay!

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies.
Lee@intelective.com


Comments Off | t | #

The Nokia N81

The N81 is a really well designed mobile handset and Nokia clearly paid a lot of attention to detail when producing it. The N81 is an entry level phone and, contrasted with more popular handsets for this price it is well featured. Nokia have done a very good job on the styling of this mobile phone.

There are countless special offers on offer to possible handset customers. For instance, using a comparison site you can get a free line rental deal.

In terms of the the display the mobile phone is equipped with a 2.4 inch screen, which, taking into consideration alternatives for the money is a pretty average size display. The screen is a TFT, 16M colors. The battery cell that comes with the N81 is a Standard battery, Li-Po 1050 mAh (BT-6MT). Regarding battery cell duration the Nokia N81 has 410 hours standby charge and 4:00 talk time. Polyphonic (64 channels), Monophonic, True Tones, MP3 ring-tones are enabled on the Nokia N81 along with a vibrating alert . Colour wise this mobile phone comes in, Cobalt blue and Graphite grey. Compared to competitors mobile phones the Nokia N81 is one of the most compact handsets on the market. This handset weighs just 140 g. The Nokia N81 is has bluetooth, meaning compatibility with a number of modern mobile accessories very easy. The N81 supports 2G GSM 850 / 900 / 1800 / 1900 and 3G UMTS 2100 . The N81 is fitted with a 2 MP, 1600×1200 pixels, video(QVGA 15fps), flash; secondary CIF videocall camera. For those that need access to the Internet on the move a WAP 2.0/xHTML, HTML browser is included.To allow mobile Internet access a WAP 2.0/xHTML, HTML browser is included. This phone as a number of extras like:

  • Built-in handsfree
  • Java MIDP 2.0
  • Stereo FM radio
  • Rotating gallery with Navi wheel
  • Push to talk
  • PIM including calendar, to-do list
  • MP3/AAC/MPEG4 player
  • Voice dial/memo
  • 3.5 mm audio output jack
  • Unfortunately for Nokia the N81 faces some very stiff competition making it possible to pick up a great bargain on this handset.


    Comments Off | t | #

    How To Put The Power Of YOU Into Your Web Copywriting

    One of the most important words in the vocabulary
    of a Web copywriter is the simple little three-letter word
    “you”.

    Many Web copywriters fail to understand the importance
    of this little word, and for that reason they don’t
    attract an audience of hungry readers.

    In this article, I’ll show you how to use this little word to make your Web copywriting come alive and increase the power of your writing ten-fold.

    **What Do All These Different Kinds Of Web Copywriting Have In Common?**

    Here on the Web we do a lot of different kinds of
    writing. Maybe you have a blog, and that takes one
    kind of writing.

    Then you have a home page on your Website, and that takes another kind.

    And then you have a sales letter which you send people to where you sell your product or service,
    and that takes yet another kind of writing.

    And then you have content pages of one variety or another which take still another kind of writing…

    Not to mention the emails you send out, the reports
    and articles you write, your newsletter…

    The list goes on.

    All requiring a slightly different kind of writing in order
    to be done most effectively.

    Now, it’s not my intention here to get into a discussion of
    the different kinds of Web writing and how we can make our
    voice different when writing for them.

    But there is one thing that practically all forms of Web
    writing have in common.

    And that’s this:

    They’re for the benefit of your reader.

    Or at least should be!

    **Writing For The Benefit Of Your Reader**

    Copywriting principles teach us, and wisely so, to think only
    of our reader, and not of ourselves. To think first and foremost
    about what we can offer our reader.

    Maybe you had a writing teacher once who hammered home to
    you the importance of audience.

    “Audience, audience, audience,” she or he said.

    Well it still holds true. But not in the same way it did back
    then.

    That’s because on the Web you’re writing for an audience of ONE.
    And that ONE person is your ideal reader. The person you most want
    to read your content.

    Think of it as “selling” your content to them. In order to sell
    you have to grab your prospect’s attention quickly and hold it
    before they click out.

    It’s the same with your Web readers. They’ll click out in a heartbeat
    if there’s nothing that grabs their attention.

    Yes, I know that blogs can be different. But if your blog teaches
    or sells in any way, then it too should grab them and hold them.

    **Keep YOU In The Forefront — Make Your Writing “You-Centered”**

    When you write for your audience of one, you need to keep “YOU”
    in the forefront, because YOU (your reader) is who you’re writing
    to (not you, meaning you the writer).

    When your writing is “you-centered” it speaks right at your reader.

    It gets them right in their emotions, because it includes them.

    So how do you make your writing you-centered?

    By really, truly including your reader. By bringing them into your
    personal space. By letting them know you aren’t just another squawking,
    selfish writer who wants to show how clever you are with words.

    No distant third-person narratives for you. No sirree. Or even chatty
    first-person narratives (yes, you certainly CAN tell your own
    story, but it needs to be for the clear benefit of your reader,
    not just for you to blow your own horn).

    Instead, you reach out to your reader and talk about things they are
    interested in. About things that speak to their emotions, wants, and needs.

    **How NOT To Win Friends And Influence People**

    The other day a teenager came to our door selling something (I think
    it was magazine subscriptions). His sales pitch, if you even want to call
    it that, was to tell us how much he wanted to go on a trip to
    California.

    That’s all. Nothing about how the magazines would benefit us. He
    never once used the word YOU when he spoke to us.

    And then when we didn’t buy he had the audacity to get mad!

    NOT the way to win friends and influence people.

    That teenaged salesman forgot about the power of YOU. Instead he concentrated
    on ME. And tried to get us to buy just so we could help him.

    Yes, fund-raisers do use that approach when soliciting contributions.
    But they still concentrate on YOU. Fund-raisers are you-centered. Not
    me-centered.

    **Become You-Centered And Watch Your Web Writing Come Alive**

    You too need to become you-centered with your Web writing.

    The next time you write, take a look at how often you use the word
    “you” (or some form of it) in your copy. Concentrate on using that
    little word as much as possible.

    And when you’re done writing, sit down and actually count how many times
    it appears in what you’ve written.

    Making your content you-centered is one of the surest ways there
    is to get read more. To make your writing come alive.

    So, starting with your next project, put the power of YOU into your writing!
    It’ll make a huge difference. I guarantee it!

    Copyright (c) 2006 by Bruce Carlson

    Bruce Carlson - EzineArticles Expert Author

    Web copywriting coach Bruce Carlson would like to help YOU with your Web copywriting and with building your online home business with the right words. Sign up for his Dynamic Copywriting Tips at:

    http://www.dynamic-copywriting.com/news


    Comments Off | t | #